FarmersOnly is a website targeted at connecting single farmers, ranchers, cowboys, and cowgirls who appreciate the life in nature and love animals. The site even has a slogan – “City folks just don’t get it,” pointing out the importance of finding someone who understands the lifestyle of rural dwellers. FarmersOnly website was launched in 2005 by Jerry Miller. But the platform became popular among users only in 2007 due to its viral commercial video on YouTube.
Usually, the functionality of dating sites is based on the websites’ matching algorithm. It’s also true for the FarmersOnly website. The platform’s matching system is weak since it recommends people by taking into consideration their age and location only. Users can find those matches in the Discover section. The second essential basis is usually messaging, but in the case of the FarmersOnly website, unlimited chatting is available for premium users only. Standard members can send only flirts and add people to their Favorites list.
Since FarmersOnly aims to bring together only single people from rural places, the target audience is quite narrow – 5 million people. The majority of members are men – rural dwellers, farmers who want to find life partners that share their interests, appreciate life in the country, and love animals. FarmersOnly claims to be an international dating platform, but the majority of its users are from the USA and Canada. These people belong to various races and have different sexual orientations. In the registration form, users can choose one of the four variants, for example, “I am a woman looking for a man” or “I am a woman looking for a woman” and so on.
To understand if FarmersOnly is customer-centered or no, we should assess the easiness of the site’s navigation and registration. Signing up is pretty straightforward. Users should only enter their email address, zip code, age, and gender. It’s a matter of only two minutes. However, the profile creation is quite long and detailed since it requires inputting information about not only the user but also the perfect match he/she seeks. The navigation is simple – all sections are located on the left-hand menu.
The FarmersOnly interface doesn’t look modern, which can push away some users. Among the colors used in the design prevails the green color – the color of nature. If you’re a standard member, on the upper part of your profile, you’ll find the Upgrade Now big green button. Next to it, you can see the enumeration of advantages the premium membership can give you. Right under that part, you can find the Upgrade Now and Member Search tabs. The main menu is located on the left-hand side of your page. Here you can see all the main features: Who’s Online, Discover, Who Likes Me, FarmPhone, My Email, etc. Here you can also find the tabs of My Profile, Account Settings, and Contact Support. Overall, navigation is not complicated. All sections are organized, divided into parts with instructions and tips of use.
FarmersOnly platform has a mobile application compatible with only Android devices. Users can download it from the Google Play Market for free. The app was developed by FarmersOnly Media Inc. and was downloaded for more than 500 thousand times since its first launch. For installing the application, the device should have at least 2.5 MB free memory and Android 4.0.3 or later versions. The FarmersOnly app has a 3.0-star rating and received more than 2900 customer reviews in total.
FarmersOnly website has two sections: Frequently Asked Question and Support to assist its users with the issues they face. If you have a problem, at first, you should try to find the solution in the Frequently Asked Questions section where all articles are neatly categorized into topics. If you don’t see the answer, go to the Support page and choose the theme of your request – Login Issues, Billing Issues, Other Questions/Concerns. In the support form, you should enter your email address, username, first and last names, and phone number. Then type your message or describe the issue you face, enter the security numbers and click the submit button.
The FarmersOnly registration process is straightforward – fill in four fields, upload a photo, and the account is ready. But if you open it, the profile will be empty – no location, no birthday info, nothing at all. Due to the simplicity of signup and weak email verification, the website has a high level of fake profiles. To prove that you’re a real person with a serious intention of finding a partner, you should enter detailed information about yourself, and the person you want to meet. It’s a quite time-consuming but necessary process to achieve success.
To create a FarmersOnly account, you should fill in the registration form on the website’s homepage. Insert your email address, your zip code, and age. Here you should also mention who you are and who you want to connect. There are four options in the dropdown menu – a woman looking for a man, a man looking for a woman, a man seeking a man, and a woman seeking a woman. After filling in all the fields, click the Search Now button. Next, you should upload a photo or link your Facebook account and import the pictures from there. As you may notice, FarmersOnly doesn’t request entering your name since, after registration, the system assigns you a username which consists of two components – cowboy, cowgirl, or farmer, and numbers, for example, cowboy687970152. You also don’t have to pick a password because FarmersOnly generates passwords for each user and sends them via the mentioned email address.
During the registration process, FarmersOnly will ask you to verify your email address by sending your password to the mentioned address. It means you should enter a valid address; otherwise, you won’t be able to receive your password and open your account.
The FarmersOnly registration takes only two or three minutes, and users can already access their profile. If you want to stand out from the crowd of a considerable number of fake profiles, you should add more personal information. To do that, you should open My Profile on the left-hand side of the page and select the Edit Profile option. Here you can enter a headline with up to thirty characters, which will be displayed on your profile. In the About Yourself section, you should write a descriptive paragraph about yourself, your interests, hobbies, or whatever you consider essential. Next, in the Your Habits and Lifestyle section, you can select the relationship type you’re open to – casual, friendship, marital status, education, job, body type, children. And finally, you can write your real name, which will stay hidden from other users.
Besides telling about yourself, you also would like other users to know what kind of partner you look for. So, you should also complete the Your Matches section. Here the system will ask you to mention your ideal match’s age range, body type, relationship type, and a general description of what qualities he/she should possess. After entering all this information, your profile will look quite detailed and genuine.
Aside from the FarmersOnly system’s match recommendations, you can apply search filters to find people you would like to connect. Basic search filters are available for all members, but the advanced search can be used by premium members only. As a standard member, you can search for people by choosing their gender, age range, and location. You can also decide how to sort your search results – according to their age and the date of account creation. Besides these basic filters, premium members can access advanced ones like the relationship type, smoking and drinking habits, children, religion, education, marital status. And finally, if you have someone particular in mind, just type the name. Search by username is available for all users.
On the left side of your profile, you can see the Discover section where the FarmersOnly matching system displays profiles of your potential partners. The platform doesn’t apply a complicated algorithm. It bases on only your age and location. Here in Discover, you can view photos of users – one picture at a time. To view other users’ profiles, you should either like or ignore the current user. If you like someone, you should just click the message icon and send an email. Unfortunately, messaging is available only for premium users. Free members can write paid ones only if they purchase the Gold Status that allows standard users to send messages. Messages called emails by FarmersOnly are usually received in the My Emails section, which has two tabs Outbox where you can see the emails you have sent and Inbox where your received messages are.
Like the majority of online dating sites, FarmersOnly users receive standard accounts right after registration. The members who are dissatisfied with the limited features of standard membership can purchase a premium one that unlocks several other functions. The prices of subscription plans are listed in USD but may differ from region to region. FarmersOnly offers Premium members two other services called Gold Status and FarmPhone. The holders of the Gold Status allow standard members to send them messages. And the FarmPhone service is suitable for the users who would like to use their phones for sending and receiving messages. The phone numbers stay private, but users can receive the emails sent to their FarmersOnly account on their phone as a text message and can also respond to them.
Functions Available for Standard Membership Holders
Premium membership includes three subscription plans.
Premium users can send messages and receive from only other paid members, but if they want to receive messages from standard users as well, they can buy Gold Status. It costs only 9.99 USD for one month. The FarmPhone service that allows receiving text messages via a mobile phone costs 4.95 USD per month.
FarmersOnly accepts payments through several systems. Users can pay via their credit or debit cards, PayPal, Google Play, or a cheque. The receiver of payments is FarmersOnly Media Inc.
If you used your credit or debit card to purchase a premium membership, then you should cancel it following these steps:
If you bought the FarmersOnly membership via PayPal, then you should log in to your PayPal account and deactivate the auto-renewal button there. After the cancellation of premium membership, it will not renew automatically. When the subscription expires, your account will go back to being a standard one.
You can find the links redirecting to the FarmersOnly Terms and Conditions and Privacy sections at the bottom of the website. Users can examine them before creating an account. As we have already mentioned, the platform uses weak email verification, which doesn’t prevent the registration of fake profiles and scammers. So, our recommendation is to take precautionary measures to protect your data.
FarmersOnly is an online dating platform that has its target audience – single rural dwellers, farmers, and ranchers from the United States and Canada. These are people who want to find someone in love with nature as they are. The website offers free standard membership and a premium package with modest prices. The registration process is easy, but later, users should enter detailed personal information. For design and layout, the website looks outdated. And finally, the FarmersOnly matchmaking system’s work is based on users’ age and location only so, it’s not very useful.