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FriendFinder Review 2024 — Real Dating Site or Scam?

FriendFinder Review 2024  — Real Dating Site or Scam?
About Site
Active Audience 91%
Quality Matches 93%
Popular Age 22-26
Profiles 2 400 000
Reply Rate 95%
Ease of Use 7.4
Popularity 9.2
Fraud Very Rarely
Registration Free
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Pros and Cons

  • A well-established dating site which is part of a big network in North America.
  • It offers a great website and app user experience.
  • Users can benefit from dating tips.
  • Open to international users.
  • Large user base.
  • Several networking options, such as magazines and forums for members to meet.
  • The website design is old-fashioned.
  • The platform has more male users.
  • May not be an ideal platform for someone looking for long-lasting relationships.

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FriendFinder is a successful and popular dating platform that offers plenty of fun and flirty time for those searching for casual arrangements. It operates within the umbrella of a US-based internet company, FriendFinder Networks, which provides social networking, entertainment, and adult dating platforms. If you are not ready to meet your true love yet, FriendFinder gives you opportunities to find friends or hookup partners. Unlike similar dating services, FriendFinder welcomes users from all backgrounds and identities making it one of the most popular and largest dating sites of its parent network. With over a million premium clients, it has around 350,000 active users visiting the site every week.

The dating service is popular among people looking for casual arrangements or friendships. FriendFinder is not an average dating service; it combines matchmaking based on preferences with exciting social networking activities. You will find more dating types, a variety of useful features, numerous ways of communication than any other site. It also gives users a sense of closeness with the FriendFinder community. Let’s take a look at some of the pros and cons of this service.

How Does FriendFinder Work?

FriendFinder Review — Legit or Scam

FriendFinder markets itself as a fun dating service for anyone looking for casual hookup or friendship but not necessarily a long-term connection. The service offers three plans-basic, Silver, and Gold, but anyone can search and view profile thumbnails without registering. If you like to chat with the sexy single on the platform, you will need to create an account.

The registration process is straightforward; it can be finished in a few minutes. Once you logged in, you can add more details about yourself to increase your profile visibility. Apart from sending interests and uploading photos and videos, FriendFinder offers numerous ways to connect with other members via group chats, magazines, and forums.

Audience Analysis

FriendFinder’s registration is open to anyone regardless of their background and sexual identity. It caters to a diverse pool of users from various countries looking for different types of dating options. While the primary target market is North America with over 783,000 people, Friendfinder is open to all nationalities. The platform is targeted towards diverse and open-minded singles. With an impressive member activity of around 350,000 weekly logins, most of the users are in their mid-thirties the to early forties. Most members are only looking for online flings, so you may have difficulty finding someone for a serious relationship. The platform is dominated by male users, who comprise almost 68% of the user base.

Key Features

FriendFinder offers various special features important for contacting others:

Video Introduction

Introduce yourself by either using a webcam or importing the video file. Video introductions are a creative way to tell others everything they need to know about you.

Instant Messaging

It is used to contact other users from the parent network sites.


Contribute posts, stories, or give advice or participate in polls. It is available to all users.

Personal Journal

Keep a personal blog using the site’s account. Only premium members are allowed to add photos to their journals. This section is open for others to comment on.

Interest Groups

The service has many groups where people can talk about anything they want. Anybody can create one with a topic of his choice.

Swiping Photos

FriendFinder has introduced a swiping functionality where people judge others by swiping their photos to say whether someone is hot or not.

Status Update

When you update your status, it is visible on your profile as well as the activity feed. However, it will be reviewed first before posting.

Live Webcam

Members interested in adult entertainment can use this functionality. You can select between the two options; either watch nude models broadcast or other users live.

FriendFinder User-Friendliness

FriendFinder Review — Legit or Scam

FriendFinder website combines matchmaking with useful resources making your dating journey as satisfying as possible. Aside from the traditional design, the website is user-friendly. All features and notifications are aptly presented on the main page. There is no need to search multiple tabs to find anything. The website looks a bit jumbled, but anyone can get used to it after browsing for a few minutes.

Website Design And Usability

In terms of design, the FriendFinder website looks a bit old-fashioned. However, their key focus is on functionality while maintaining a simple and clear look. With the white background, the website seems cluttered with groups, pictures, menus, and content. There are no ads to distract you, and the easy navigation of quick links takes you to the most-used functions of the site. In terms of usability, the service could improve a bit.

FriendFinder Mobile Application

Nowadays, lots of people want to access dating sites via mobile phones at any time they wish. FriendFinder smartphone-optimized website, along with a dedicated iOS app, makes your journey of finding a perfect partner simple. The app is developed by FriendFinder Network to facilitate the users from all FFN sites to interact with each other. Named as “All FriendFinder,” users of the FriendFinder service can use it by logging in with their username along with the site name, and the login key used on the website. The application is available as a free download on the Apple Store and offers the same experience as the regular website. You can stay connected with users from other sites of the FriendFinder Network and be notified about messages and likes.

Customer Support

The efficient and friendly staff of FriendFinder is there to help users in case of any issues, concerns, or questions. They can be contacted through email or hotline number. Since FriendFinder is a part of a large dating and entertainment network, it emphasizes enhancing user experience. To resolve customers’ queries, the service has detailed help sections with hundreds of pre-made FAQs and their answers. Several screenshots have been provided to explain each topic, such as online abuse, billing, communication, and account details. Customer service can be reached via the help form.

Sign-Up Process and Profile Creation

FriendFinder Review — Legit or Scam

The sign-up process on FriendFinder is straightforward and does not require much of your time. The process takes you through a series of simple questions in five steps. The whole process can be completed with four to five minutes, thanks to the drop-down menus and space. After setting up, you can respond to a wide range of questions, which helps create your in-depth profile. FriendFinder asks you about your experiences, interests, and perspective on life to recommend the best matches. Apart from uploading videos and images, the platform lets you share your thoughts in the form of blogs with others.

How To Sign-Up?

Setting up on FriendFinder is just a doddle, simply fill in a few credentials such as your username, email id along with login key, and specify your gender and age. After the process is concluded, you are ready to browse profiles. The site does have an email verification requirement. You should fill up the additional information requested by the FriendFinder to make your profile authentic.

The website is ideal for browsing as a guest without registering and giving out your personal information. If you are happy with the profile’s quality and the website content, you can consider registering on FriendFinder. The service is free to join, although there is no option to login using the Facebook account and bypass the sign-up process overall. This could have saved the user’s time and essential import details as well as pictures directly from Facebook.

Profile Quality And User Authentication

FriendFinder does require newly registered to verify their accounts through email. It’s all about expressing your personality, making friends online or finding a hookup partner, and avoiding scammers altogether. FriendFinder encourages people from all backgrounds to use it as an exciting dating service. The profiles are not comprehensive, but users can use the different sections to express more about themselves.

When you view someone’s profile, FriendFinder shows a compatibility chart showing the compatibility level between you two. The chart also lists your primary and additional list of preferences called power searches that can be accessed only by paid members. You can adjust your wishes in the Cupid references on your profile.

Only premium users can access full profile photos in full size and videos posted by all members. The basic plan offers only the preview. As mentioned earlier, right after the registration is concluded, profiles are monitored and verified. An unauthenticated account will not be allowed to join and participate in group chats.

Unlike other dating services, users can browse profile thumbnails as a guest, which requires no registration. However, to initiate a chat or view a user’s complete profile, you must register with service. Getting signed up is a breeze, and you can always skip the detailed sections to complete the profile.

Joining FriendFinder is free of charge, but the service limits the use of all features. If you buy a “Silver” plan, you can use the advanced search filters, higher visibility on search results, and the ability to contact any member. The “Gold” membership offers a priority review when it comes to uploading or changing your profile and pictures. Your profile will be put on top of search listings. Gold members also receive emails on compatible matches and advanced research.

Matching System and Communication

FriendFinder Review — Legit or Scam

There are numerous ways to utilize FriendFinder to look up a promising hookup partner. The standard search filters of the service include gender, age, and location. You can also browse profiles based on the latest online activity, reputation, and users newly added to the site. Interestingly, the search results can be refined by introducing other filters like ethnicity, body shape, and marital status preferences. However, these advanced matching filters are called “Power searches,” and only paid members have access to them. The basic plan lets users add their favorite person to the hotlist, and change your matching preferences at no additional charge.

Similarly, the messaging function of FriendFinder is not open to everyone. Only paid users can initiate a conversation; this may be a turnoff for casual dabblers. Apart from that, the website offers other enjoyable options to non-paid users. If you are on the basic plan, you can find someone interesting and send “winks” or “Flirts” to alert them about your interest in striking a conversation. FriendFinder offers other useful free features like group conversations and forums where you can start chatting with new people and make plans to meet. We recommend checking out both, and hopefully, you will find an ideal hookup partner or friend there once you join them. Blogs are another great opportunity provided by the FriendFinder service to let standard members get noticed and chat with others. Free users can write blogs, vote, or comment on other’s posts without subscribing to a paid plan.

Membership Plans

FriendFinder has a different pricing plan based on access to several features. Apart from a basic plan, which is a free version, it offers two paid options to suit your budget and demands. The “Silver” membership is a paid plan but offers limited features. The “Gold” membership is slightly expensive but allows unrestricted access to all website features. The service gives you a chance to upgrade your plan by earning points from bringing a friend to the platform. You can also earn points by writing articles, voting on blogs, and responding to questions.

Free Version

The basic plan of FriendFinder offers these features:

  1. Your hotlist section to keep a list of people you like.
  2. Basic search filters.
  3. Browse and see profile details.
  4. Upload images.
  5. Add a video.
  6. Write a blog or create a magazine.
  7. Join chat groups and forums.
  8. Send “flirts” to show your interest.

The premium plans of FriendFinder have these features:

  1. No restriction on the number of emails sent to other users.
  2. Unconstrained access to browse and view profiles and photos.
  3. Access to power searches (filters).
  4. The profile is highlighted in search results.
  5. Option to add users as friends.
  6. Pictures are visible in full size.
  7. Access to view full-length videos uploaded by others.
  8. Technical support on the telephone is provided.
  9. Complete/partial access to social activities on forums etc.
  10. Access to members’ MSN and other ids is available.

Pricing Plans

FriendFinder Review — Legit or Scam

Both Silver and Gold plans offered by FriendFinder are reasonably priced. The difference in pricing between the two plans is not much, but Gold gives you access to all the service’s features. It is optional to upgrade your plan since basic members can still contact and chat with others via blogs, magazines, and forums. However, they will have limited ways of reaching out to others as compared to paid ones.

On the other hand, the paid members of FriendFinder can view full-length videos of all users, initiate a conversation, and get a higher rank in search results.

The pricing structures of the Silver and Gold plans are as follows:

1. Silver Plan:




1 month

$22.95 per month


3 months

$13.95 per month


6 months

$10.95 per month


2. Gold Plan:




1 month

$34.95 per month


3 months

$19.98 per month


6 months

$15.93 per month


Cancelling Your Subscription Plan

FriendFinder membership is automatically renewed at the end of the billing cycle. Your plan is renewed based on the credit card information you provided. The same is saved under your card information and billing history tab on your account page. If you wish to cancel your subscription plan for any reason, you need to turn off the auto-renewal option of your premium subscription by visiting your account page form the top menu.

Safety and Security

FriendFinder Review — Legit or Scam

There are hardly any reviews describing any security issues with the FriendFinder dating service. Because users have provided personal and financial information, FriendFinder takes extra measures to protect its members’ details. People choose a username to register on the site, so their details remain private if they don’t want to disclose their details to others.

The service instant messaging function also allows anonymous communication letting members take control of the pace of their interactions. We recommend reading online dating safety tips provided by FriendFinder on its website along with common privacy conditions.

FriendFinder Competitors And Alternatives

FriendFinder is a part of a bigger adult dating and entertainment network FriendFinder Networks which boasts over 200 million users worldwide. Its main competitors are Ashley Madison, Passion.com, LavaLife.com, OkCupid.com, Cupid.com, and AdultFriendFinder.com. Other alternatives include the Tinder app, eHarmony, and Match.com. FriendFinder is targeted toward all individuals in the gender spectrum who are interested in casual dating. Another big plus is the ability to search profile thumbnails if you are curious about the sexy singles on the platform. Among these competitors and alternatives, FriendFinder has retained its position as a classier counterpart with close to a million members and award-winning content.


FriendFinder Review — Legit or Scam

FriendFinder is reputed for its progressively adult content and dating atmosphere and is better intended for an individual looking out for a casual hookup possibility. It offers a wide range of useful functionalities and fun activities for those ready for meeting like-minded people.

The website is easy to explore with drop-down menus and useful links pointing towards the most-used functions, and quick access to suggested matches based on your preferences. FriendFinder online website is aesthetically pleasing and uncluttered with no annoying ads banners diverting your attention from browsing and interactions. The registration process is not confusing, and within a few minutes, users can set up their accounts, browse, and chat with other members. There are many ways to flaunt your best side in your profile and attract users towards you. To make your member profile shine through, you can upload your photos, videos, answer various questions, and write blog posts.

FriendFinder.Com is a fun and easy to navigate website that motivates users to explore new ways of online dating. Whether you are new to the relationship game, or a returning user on the dating scene, FriendFinder is something you should check out.

MS, RD & Writer
Josie holds a Bachelor of Arts degree in Sociology, and she is a certified relationship coach. The young lady offers clients a warm and caring environment. She has dedicated her life to other people’s well-being since she understands what they go through. Throughout her career, she has acquired enough skills to build healthy relationships.
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